The song was in Sambalpuri language and nobody expected it to be this famous. That could be a result of the memorable incident that occurred during the making of “Hari Bhai Harena” (2004), when director Raju Mishra ushered in a change in Odia cinema by introducing lead actor Pinky Pradhan in an item number.ĭirector Susant Mani also took a bold step by introducing actor Namarata Thappa in an item number for his film, “Abhimanyu” (2009). Even Ollywood’s heroines don’t hesitate to feature in item songs.
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While item songs were frowned upon by the traditional Odia audience in yesteryears, today, people take it for granted that a commercial Odia movie will have an item number. As Odia item numbers are used mainly for promotional purposes, the songs are allowed to have little or no relation with the original script. Contemporary item songs are often unrelated to the main cast or the plot of the film. However, the trend has gone for a radical change. Otherwise, it would be a part of a cabaret show. In those films, the item songs were mostly performed by courtesans, dancing for a rich patron. “Samaya” (1975), the first partially-coloured Odia film, also had an item song called “Rimi jhimi to maja” that was sung by none other than Asha Bhonsle. Sandhya Mukherjee, Nirmala Mishra and Sipra Bose had lent their voice to these songs. In the same year, two more item numbers titled “Hema harini mathara mani” and “Bandhu chhii chhii marana laje gali sari” had been included in the Nitai Palit’s “Kiea Kahara”. But the item number, “Ooo mane utarkul, B mane Balasore”, broke all records.”īut this concept of having an item number in an Odia film may not be a novel idea as in 1968, actor Parvati Ghosh’s “Stree” had a nightclub song in it, which had the actor dancing to the number - “Jhumi jhumi ase aakhi”. In the film, “Pagal Premi”, there were many good songs. The moment the item girl appears on screen, whistles rent the air. In commercial Odia movies, the common people sometimes come to watch a movie just to see the sizzling item songs. Says music director Manmath Mishra, who has worked in more than 30 Odia films, “The item songs are mainly for the front benchers who enjoy them thoroughly. Chulbul Pandey’s character is very popular and, hence, I thought that using that look will help me entertain the crowd even further.” Since the Odia film industry is dependent on the common people, having an item number is a sure shot way to pull the audience to the theatres. Once the audience is entertained, it will ensure that the cash registers jingle. The aim is to entertain the audience and nothing else. But the song sequences are mostly copied from Hindi movies. When asked about this trend, Sudhakar Basant says, “Item songs are highly in demand in Odia films now. Since freedom of speech is allowed in this fashion, we do not attend any kind of copyright infringing.While directors in Bollywood have never done item numbers in a movie, Ollywood chose to be different when in the title song of “Chanda Na Tume Tara”, the director-turned-choreographer appeared himself wearing the famous ‘Chulbul Pandey’ costume! After getting your Content Removal Message we will remove your content from our server. If you think your content should not be on our site then please let us know. Titliaan Ringtone the post made on this site is only for entertainment and promotional purposes. So, if you want to request any ringtone, please check the below of this site you will get an option to submit your Ringtone Request. Only we on the web provide our visitors the option to submit their ringtone request. Visit Our Official Site: SRkh | Check More Ringtones: Homepage Request Ringtones:
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